Marketing
Managed marketing-as-a-service, powered by the studio's customer acquisition agent. Outbound, content, and pipeline ops handled, so your founder isn't doing it at midnight.
- → The customer acquisition agent itself, configured for your ICP and product (already in production with a B2B SaaS partner)
- → Outbound prospect identification + qualification at scale (the agent shortlists; our team writes the first reply)
- → Content production tuned to your pipeline state (top-of-funnel posts, mid-funnel case material, bottom-funnel proof assets)
- → Pipeline state management: CRM hygiene, sequence cadence, response-rate dashboards
- → A monthly readout: what worked, what did not, what the agent learned, what we are changing next month
ICP definition. Agent calibration on your voice, your offer, your forbidden patterns. CRM and pipeline plumbing. Gate: agent passes a 50-message dry run with you approving every outbound.
Live outbound at controlled volume. Content engine spinning up. Weekly check-ins. We tune the agent against actual reply data. By end of month 2, the cadence is yours.
Outbound at target volume. Content cadence published. Monthly readout. Quarterly strategic review where we look at pipeline shape and adjust scope.
30-day notice. We hand off the agent config, the content library, and a runbook so an in-house team can take over without us. No lock-in.
| KPI | Method | Threshold |
|---|---|---|
| Qualified pipeline added / mo | CRM-tracked SQLs sourced via outbound | Target set in onboarding, reported monthly |
| Outbound reply rate | Sequence analytics | ≥ 8% (industry baseline 2–3%) |
| Cost per SQL | Retainer / SQL count | Trending down quarter over quarter |
| Content cadence held | Publishing log | ≥ 90% of planned posts shipped |
| Agent autonomy | % of outbounds requiring human edit | Trending toward < 20% by month 3 |
B2B SaaS companies, 5–100 employees, who need top-of-funnel motion but cannot justify a 3–5 person marketing team yet. Consultancies and agencies that need pipeline help. Founders post-PMF, pre-VP-Marketing, who keep saying 'we should be doing more outbound' on Monday morning. Marketing is for the company that has a real offer and needs a real motion, not a brand refresh.
This is a managed service, not a software license. You are paying for the agent plus the team operating it. If you want the agent alone, that is a different conversation (and not currently offered).
Book a Marketing scoping call.
Thirty minutes. Bring a real problem. Leave with a one-page brief.