Measurement policy
Every public claim on postreality.ca is labelled. The label sits next to the number. It tells you how much weight the number can carry.
We do this because immersive consulting has a measurement-theatre problem, and we would rather lose pitches than ship invented confidence.
A real measurement with proper statistical power. n ≥ 30, p < 0.05, and either a control group or a clean pre/post baseline. Citation lives next to the number.
A real measurement that lacks the power to call validated. Underpowered sample, no control, or a confound we can name. Useful as signal. Not a publishable claim.
A number from a public source or client report we did not independently verify. Crash Course subscriber counts. PBS NOVA reach numbers. Steam revenue. Honest about who counted.
A story without a measurement. Sometimes the right answer is "people stopped and watched for ten minutes." Said plainly, in italics, never dressed up as data.
If a claim cannot earn a tier
It does not ship. Not on this site, not in a deck, not in a proposal. We keep it private until the evidence catches up.
If a client wants us to upgrade a tier
We do not. We run more measurement instead.